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Book Title: Portfolio Management for New Products The author of the book: Robert G. Cooper ISBN 13: 9780738205144 Language: English Format files: PDF The size of the: 710 KB City - Country: No data Loaded: 2633 times Reader ratings: 7.5 Edition: Basic Books Date of issue: January 4th 2002 ISBN: 0738205141 |
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In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
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Robert Gravlin Cooper (b.1943)
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One of the best books
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BETHANY
Masterpiece! Masterpiece! Masterpiece! Just an incredibly scary, deep and interesting book, penetration to shivers!
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