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Ebook Portfolio Management for New Products by Robert G. Cooper read! Book Title: Portfolio Management for New Products
The author of the book: Robert G. Cooper
ISBN 13: 9780738205144
Language: English
Format files: PDF
The size of the: 710 KB
City - Country: No data
Loaded: 2633 times
Reader ratings: 7.5
Edition: Basic Books
Date of issue: January 4th 2002
ISBN: 0738205141

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In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.


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Read information about the author

Ebook Portfolio Management for New Products read Online! Robert Gravlin Cooper (b.1943)


Reviews of the Portfolio Management for New Products


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