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Book Title: The Design of Future Things|
The author of the book: Donald A. Norman
ISBN 13: 9780465002276
Format files: PDF
The size of the: 878 KB
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Loaded: 1148 times
Reader ratings: 5.2
Edition: Basic Books
Date of issue: October 30th 2007
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Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of Everyday Things, he points out what’s going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere-from “smart” cars and homes that seek to anticipate a user’s every need, to the latest automatic navigational systems. Norman builds on this critique to offer a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow’s thinking machines. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects-many of which are already in use or development.
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Read information about the authorDonald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.
Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products which are enjoyable to use, a feature which he attributes to putting together emotion and design, or heart and mind.
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