Read The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik Du Plessis Free Online


Ebook The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik Du Plessis read! Book Title: The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
The author of the book: Erik Du Plessis
ISBN 13: 9780749462987
Language: English
Format files: PDF
The size of the: 391 KB
City - Country: No data
Loaded: 1040 times
Reader ratings: 7.4
Edition: Kogan Page
Date of issue: March 15th 2011
ISBN: 0749462981

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The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Neuroscience, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. 

Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons this holds for brand managers. What bearing do these developments have on current theories of consumer behavior? How can neuroscience contribute to marketing and brand-building strategies? 

Including research by Millward Brown, The Branded Mind touches on key topics such as the nature of feelings, moods, personality, measuring the brain, consumer behavior, decision making, and market segmentation.


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Reviews of the The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand


JAYDEN

A book that has changed and continues to change my life for the better!

KAI

Frankly, double

FELIX

The best ... And the most interesting, bright, fascinating ...

ABIGAIL

You can, and you should read it.




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