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Ebook Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Jr. read! Book Title: Marketing Strategy: A Decision-Focused Approach
The author of the book: Orville C. Walker Jr.
ISBN 13: 9780070171466
Language: English
Format files: PDF
The size of the: 7.41 MB
City - Country: No data
Loaded: 1788 times
Reader ratings: 3.5
Edition: McGraw-Hill Higher Education
Date of issue: March 1st 2010
ISBN: 0070171467

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"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.


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